Special Thanks to Everyone Participating in The Pet Bloggers Journey 2021
Pet Bloggers Journey 2021 is a blog hop, hosted by Colby from PuppyInTraining.com. Every year the Pet Blogging Community shares their insights and accomplishments.
All of us have been through so much chaos this year in a global pandemic. I am actually very excited to see how creative everyone has been.
I would like to start by thanking Colby Morita of Puppy In Training for hosting this amazing event. And everyone else for participating! Wishing you all health and prosperity for this coming new year!
Our 2020 Journey From Last Year
The last Journey I participated in I had only been blogging for a few months. It has been a great year with lots of stuff to share with my fellow pet blogging community! In case you missed our last year’s blog hop you can read my previous Pet Bloggers Journey 2020.
I am looking forward to any new pet bloggers to join our Journey! So if you haven’t joined in Be sure to Go to Colby’s Page from Puppy in Training to join the blog hop.
The Pet Bloggers Journey 2021 Questions
1. When did you begin your blog and what do you currently write about on your blog?
I began my blog in September of 2019 called the Pet Frenzy Community. My blog is a place I share information and posts on Pet Care, Animal Rights in Canada, Product, and Service Reviews. And Some Pet Blogging Tips. I also aimed to help raise awareness and occasional funds for non-profit organizations.
Which this year I have done this by creating the 2021 Pet Frenzy Calendar and Online Support Wear Store. My whole purpose is to raise funds needed for those in our pet community that really need the support.
My inspiration for the Pet Frenzy Community Page
For those that are new, I was inspired to start the blog after losing our two senior dogs and my mother in such a short time. It really did start out as a project to keep me busy. In honor of them, we had adopted a dog that would normally be overlooked.
Especially because she had severe fear-aggression. She had no social skills and did not trust humans at all of any age. In summary, after two years of professional help from a behavioral specialist and trainer, we were able to turn our beast into a big lovebug!
From that point on I had the motivation to create the blog into something that can benefit other rescue dog/cat owners and rescue organizations. I have also spent 10 years helping TNR feral cats and being their voice in our community.
2. Name one thing about your blog, or one blogging goal that you accomplished during 2020, that made you most proud.
I actually was just reviewing my lost year journey. I was so new I had no external factors nor did I have much traffic. Or even a direction to be honest. I am most proud of turning my blog into a great portfolio as well as increasing my traffic and external factors.
By doing this I was able to generate a fair income and employ myself throughout this global pandemic with some small freelancing services and posts. I really didn’t know how to monetize my website last year. I had no real direction at that point it seemed.
Although, I do make much more money freelancing. I still want to focus more on my blog this year. As a new website, most of you are probably wondering where I ended up. I seem to be a pile of confusion when I first started. No direction. Just a pet blog! This year I have been able to accomplish some great goals I mentioned last year. So for all of you who are wondering.. here it is…
My year in review:
- Provided some honest reviews in exchange for some great products and brands. However, I do agree with Colby last year when he did say he believed that we should get paid for these as well. After all the work and doing two, I couldn’t agree more with Colby! It was time-consuming. So I will be charging for this in the future.
- Finally able to create better quality posts that ranked higher on google. It has helped increase traffic and visibility.
- I started using all the social platforms I possibly can (Even though I am still learning them) Yes I know I need to learn how to use Pinterest and Instagram better. I am just diving in right now. But yes this a goal I plan to keep working on.
- I was asked to do some paid posts. This covered all my costs of hosting and other plugins I was using for the whole year.
- We have also been able to partner up on some giveaways this year!
- Increasing my traffic and domain authority, SEO, and SERP by taking the Google Analytics Certification course.
- Created a couple of projects that would help generate funds I can use to donate to the much-needed non-profit organizations out there helping all our furry friends.
3. Which of your 2020 posts was most popular with your audience? Why do you think it does so well?
My most popular post was Pet Food Banks and Resources in Canada. I think the first day I had over 100 shares. It has now been shared over 381 times. I believe it became so popular because it was a resource for others to find pet food banks specifically for their area. Even though I had not spent any money on promoting the post it has done very well.
As you can see below I manage to still rank first on the search for Pet Food Banks in Canada. Being the number one post out of 19,800,000 is something I am very proud to have done my first year.
I do keep the list up to date at all times. This experience made me realize what my audience wants to see on my website. So I was able to create a few more in my Animal Rights Section of my website. I do hope to expand this section this coming year. I definitely have a few things planned for this part of my website this coming year!
A few other posts that are great resources for anyone in Canada.
- Pets and Domestic Violence Resources
- BSL in Ontario
- What to do if Your Pet Goes Missing
- Including Your Pet In Your Will
- How to Help a Feral Cat
- Animal Rights and Protection in Canada
4. What was the biggest blogging challenge you faced in 2020, and how did you tackle it?
My biggest blogging challenge I faced in 2020 was building credibility and traffic to my website. Not to mention finding a direction. I overcame this by networking with other bloggers. My website this year has helped me get some great freelancing gigs. Which covers all my costs and more. But my website is my main focus this year! Which half still gets put toward my fundraising efforts.
Furthermore, I learned how to use Google Analytics, and got myself certified, and learned what was working and what wasn’t working. Therefore I could create Pet Frenzy geared toward my most traffic and their search results. Now finally having a direction I want to go from studying what is bringing traffic to my site. And what my audience wants to see more of.
Comparing to the Pet Bloggers Journey 2020
Last year my external factors were only 25 percent. This year I was able to accomplish 100% on my External Factors. This made my domain authority go up.
Having good quality backlinks and referring websites. As you can see there aren’t many, but the quality of your referring domains and backlinks do matter. I really didn’t think I could accomplish this in one year. I also got rid of a lot of backlinks that were not benefiting my website.
-Source- Seobility You can check any web address to see the SEO of the website. And best of all it is FREE to use.
Not only did I learn all about SEO, now my SEO is 94% or higher sometimes!! I spend a lot of time with keyword researching and writing better quality posts than when I first started blogging. I also found joining pet owner groups on Facebook helped me find some great topics on common questions others have in these groups. It really does help when you get writer’s block.
5. Tell us one thing you learned in 2020 that can help us all become better bloggers.
Navigating through this 2020 Pandemic I have learned a few things to become a better blogger. One thing is to fix all the issues that would affect my SERP and SEO. What good is it to spend hours blogging when no one can find your posts right? There are literally millions of websites to compete with.
I also believe there was no fast way to earn big money. Patience and perseverance have started to pay off. I am finally finding the direction I want to go to and it has made me a better blogger in the long run.
My number one tip is to take advantage of the programs out there besides Moz and Google. SEMRush, GTMetrix, and Seobililty are my go-to ones. Fix all the issues they imply and do your research. I also found using ask the public helped me come up with some great posts. It will help you see how many people search for that topic. Besides researching my competitive posts to achieve a higher SERP. Another great tool I have used is the Headline Analyzer in WordPress.
The other lesson I have learned is to follow the trends and embrace the changes that come with them. Surprisingly my blog grew throughout the pandemic.
6. What are your top three goals for 2021?
Since I make most of my earnings by freelancing, My Top Three Goals for 2021 are directed more on finding my niche and what is working. Ultimately I would like to focus on these three things:
- Adding more resources to my website. Focusing on helping pet owners find these resources. Using these pages to generate funds to help the community.
- My second goal is to participate in more paid product reviews and collaborate with others more on giveaways and other fortuities on my website. After all, I am trying to monetize my site to help others.
- Finally to work on building enough traffic to expand my opportunities for raising funds for the pet communities in need, Creating educational and resourceful posts for the pet owners and pet rescues by collaborating with other professionals.
7. In the perfect world, where do you see yourself and your blog 1 year from now?
In this perfect world, I can see my website growing this year. I hope to have grown my website into a valuable resource for rescue pet owners. Creating new ways and funds to help more animals in need. I also hope to have an ebook available this next year on how to start your website and blog under $100. I have journalizing everything since I started. Hopefully, it can be valuable to someone that is starting out but can’t afford to invest full time into their blog.
Embracing Changing Trends
Overall we have all had to adjust to the changes in 2020. But being a pet blogger the trends seem to keep growing in our favor. With so many adoptions and fosters of new pets. Chewy.com stated in their interview with CNBC that they reported over a 45% increase in sales.
According to CBC News, the pet industry has grown 5% this year alone. So by helping local businesses and reviews on products have actually increased for me as well. Allowing me to post more resources for the pet community. In short, it has increased my traffic quite a bit.
8. If you had a $1,000 to spend on your blog how would you spend it?
If I had $1000 to spend on my blog it would be to upgrade some of my most used plugins. I would use some of the funds to advertise on my social media platforms. Above all, to host a giveaway /call to action to support local pet communities, pet food banks, and rescue resources in need. I would mainly want to turn that 1000 dollars into more for my fundraising projects.
9. What is one skill you’d like to learn or improve in 2021?
According to GrowthBadger, Higher-income bloggers publish videos, use paid promotion, and collaborate with others much more frequently than sub-$50K earners do. Furthermore according to Finance Online – Successful bloggers that make over $50,000 have placed their focus on their quality of content, eye-catching headlines & intros, SEO, email subscribers, and blog design plus performance, among others.
So what I would like to really learn this year is how to pave the path to becoming a higher income blogger over a few more years to come. I plan to move forward improving my content mainly. Doing more videos as many of you mentioned you were going to start doing. So I am anxious to hear how that went this year. I managed to put 3 videos together this year on some reviews. I love it but it is very time-consuming.
“haha! I don’t expect to get rich anytime soon.” Especially since my goal is to help others. My main goal has been building a secure, strong site with good quality posts for my portfolio this past year. Furthermore, I need to improve my website by securing my place in the market for the future. Focusing on improving my skills to offer more services.
10. If you could ask the pet blogging community for help with one challenge you’re having with your blog, what would it be?
Because this is only my second year of blogging or even having a website. I wanted to ask the “experienced pet bloggers” out there to think back to when they first started and with what they would have known back then what would you change and suggest I focus on.
I haven’t invested anything except hosting, WordPress plugin fees for my website. Although, I have managed to earn a small amount towards my fundraising projects. It really costs me $0.00 to run. This year I want to make a change. Especially now that I have a direction I want to go and funds to re-invest.
I have heard you can start a blog with no money and well I have proven that to myself so far. It takes time and a lot of hard work. Now it’s just how to utilize it to how I need it. That is why I am building my Pet Blogging Tips section for my ebook. I eventually want to expand in this but that will take a few years to build. It is in the making at this point.
So my next step this year is to create the blog into a site that I can really make a difference in the pet community. But of course, I need to find ways to monetize my site more. I have thought about becoming a dealer in a specific product. But wanted to ask the blogging community first. Remember this is not for my financial gain but for the financial gain of rescue resources and pets in need out there. (Using the chart below from Growth Badger) So I chose this question for you all this year:
Ways I make money currently from my blog are:
- Affiliate Marketing
- Google AdSense
- Providing Freelance Services
- Paid Review Posts in the Pet Blogging Tips Section from some of WordPress Plugins
The funds I have raised is not enough to make any difference. Any suggestions? And what do I need to invest in next to grow? What affiliate programs do you find work the best?
I will probably never do calendars again. I managed to send everyone that participated with a small token of my appreciation. But it did take away from my purpose of the fundraiser. Leaving me with such a small amount to work with when I decide which organization I plan to assist this year.
Although I do have a very long professional background in Accounting, Web development, Marketing, and Sales. I am very new to fundraising and ideas.
Final Note -Pet Bloggers Journey 2021
Thank you in advance for all your opinions and suggestions!
For anyone that doesn’t know me, My name is Bren, I am the creator of the Pet Frenzy Community Page. I value each and every one of you in the Pet Blogging Community!
It has been such a great experience learning from all of you in our last Journey together. I am always open to networking with each and every one of you!
Please feel free to reach out to me at any time to collaborate! Altogether, I am fun, friendly, and very open to new opportunities!